Clothing consumption characteristics of Chinese residents in 2010 will exceed 630 billion apparel market

China’s vast territory, large differences between urban and rural areas, income levels are not balanced, different regions and different income levels of residents showing a different consumer characteristics, such as: consumer christian shoe
demand for different urban clothing range, Bufen third tier cities and even over the city line; 25 ~ 29 year-old, 35 ~ 45 years so people have the strongest consumer demand.

Comparison of the United States, Britain, Japan and China’s textile and garment industry development process, will generally experience: manufacturing mass production → production relocation, the manufacturing sector shrinking, retailers dominating → retailers to service and rapid response in the market process of competition . The country is already in the second phase, also indicates that China’s apparel industry is about to enter the next golden decade. So, the size of China’s apparel market demand, the characteristics of consumption enterprises to establish a competitive advantage also has some reference value.

Huatai Securities issued by the Joint, “Characteristics of clothing consumption of Chinese residents,” The report shows that China’s apparel retail sales in 2009 (enterprises above designated size) 326.43 billion yuan, accountinglouis vuitton handbag
for the total textile and apparel retail for about 70% growth rate in recent years remain more than 20% of. If the clothing from the per capita income and per capita consumption expenditure (total income) to measure the angle of the ratio, the total capacity of the apparel market in 2010 about more than 6300 billion yuan, while a conservative estimate to the entire apparel market by 2015 about 10.5% expansion rate .

Meanwhile, the report also analyzed between urban and rural areas, different regions and different income levels of residents of clothing consumption showed different characteristics.

Overall upgrade of Income

Approximate 1:1 ratio of urban and rural populations

From the next figure we can see, nearly 4 years, China’s personal income levels to enhance the overall revenue structure has changed significantly. Urban residents, the income of 30,000 yuan less than the number of inhabitants decreased income 40 000 to 10 million the number of inhabitants increased the fastest, followed by 10 million yuan for high-income groups have increased rapidly. Rural residents, 4,000 yuan income residents who have less and less, nearly 40% of the income of rural residents 5,000 yuan. At the same time, urban and rural population ratio is also changed greatly, approaching to 1:1.